Stamford, CT

  • Marketing Automation Specialist - Pardot

    Department
    Media
    Job Location
    US-CT-Stamford
  • KEY RESPONSIBILITIES

    Primary user of Pardot platform, executing the marketing automation processes necessary to effectively drive lead generation, lead nurturing, cross-sales and up-sales in support of subscriber growth strategy. This is a very “hands-on” position working closely with members of our Mass Market team.

     

    • Primary responsibility for creating and managing email templates
    • Primary responsibility for creating and managing landing pages
    • Manage integrity of Pardot data in synch with Salesforce records
    • Create and manage segmentations, dynamic lists and journeys
    • Develop views and reports in support of results analysis, reporting and communication
    • Develop an effective and manageable automated marketing program
    • Excel reporting and list processing
    • Send, monitor and report email campaigns, automations and daily blasts as required
    • Work with graphic designer to create and adjust email and landing page templates in Pardot and Unbounce
    • Work closely with Mass Market team to place and distribute timely marketing content in emails and landing pages
    • Test email templates using Pardot and Email on Acid
    • Adjust HTML tags to maintain email compatibility across Windows Outlook, Web and Mobile Email Browsers
    • Develop and maintain Pardot automations and engagement studio
    • Assign and manage Pardot campaign codes
    • Set up simple prospect scoring schema
    • Use Campaign Monitor as necessary during transition to Pardot

    SKILLS REQUIRED

    • Pardot experience creating email and landing page templates
    • Marketing automation experience with segmentation, list management, email marketing, customer response flow, results reporting
    • Excel reporting, formulas, lookups, pivot tables, filtering, charts
    • Adobe Suite
    • HTML editing skill preferred. Understand HTML “IF” statements and responsiveness levels possible in Pardot
    • Image processing such as basic resizing and cropping in Adobe and other tools

    EDUCATION/WORK EXPERIENCE

    • Bachelor’s degree or higher
    • Pardot certification or certification with a leading marketing automation platform preferred­­

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